Visit Pensacola serves as the official destination marketing organization for Escambia County, encompassing the vibrant communities of Pensacola, Pensacola Beach, and Perdido Key in Florida. With a rich history dating back to 1559 as America’s First Settlement, the area boasts nearly 40 miles of sugar-white sand beaches and emerald Gulf waters, making it a premier coastal destination. The organization leverages decades of experience to promote tourism as a key economic driver, supporting local hospitality through strategic marketing, community collaboration, and visitor engagement. Its unique blend of historical significance, natural beauty, and cultural offerings distinguishes the Pensacola Bay Area as a compelling travel choice. The destination offers a diverse range of activities and services tailored to various interests and age groups. Visitors can enjoy guided tours that explore Pensacola’s cultural heritage, art scene, and natural environment, including sailing and dolphin-watching excursions on the water. Perdido Key provides a tranquil island experience with access to state parks, wildlife sanctuaries, and outdoor adventures such as fishing charters, kayak rentals, and beachcombing. The area also features family-friendly attractions, shopping districts, and a vibrant culinary scene highlighting fresh seafood and waterfront dining. Whether seeking relaxation or active exploration, guests find a welcoming atmosphere and well-supported amenities that enhance their stay.

Florida Dive Pros is Pensacola’s premier dive shop, serving Florida Panhandle divers and the Pensacola and Gulf Breeze communities since 1988. They specialize in award-winning SCUBA training, retail, equipment services, rentals, gas fills, and facilitating dive charters through local operators to Pensacola's wrecks, reefs, and dive sites.

Located in Perdido Key, Florida, Littleheads Kayak Rentals offers a unique paddling experience in a saltwater bay nestled between Ono Island and Holiday Harbor Marina. Established in 2013, the business provides access to uninhabited islands and a rich estuary environment teeming with diverse marine life, including daily dolphin sightings, manta rays, redfish, and coastal birds. The operation caters to all skill levels, from beginners to experienced paddlers, and features high-quality Ocean brand kayaks with varying weight capacities, including glass-bottom models for underwater viewing. Its setting in a protected bay with abundant wildlife and scenic islands makes it a distinctive destination for nature enthusiasts and water sports lovers. The company offers a range of services including three-hour kayak and paddleboard rentals, guided eco-tours, dolphin sighting excursions, and kayak fishing adventures with expert guidance on local species and techniques. Rentals include single, tandem, fishing, and glass-bottom kayaks, all equipped with comfortable back support seats and specialized features like rod holders and lockable hatches for anglers. Guided tours combine paddling with marine life presentations, island walking tours, and professional photography, providing an educational and immersive outdoor experience. The business welcomes families, groups, and individuals seeking recreational paddling, wildlife observation, and coastal exploration in a serene and well-equipped environment.