Lakeland, Florida

Locally-owned and operated Tampa Riverwalk Rentals provides fun, affordable, and active experiences on the Tampa riverways, offering paddleboard, kayak, pedal boats, and bike rentals that launch directly from the Tampa Riverwalk or Marriott Water Street, with a focus on safety, family-friendly environments, and breathtaking views.

Located in St. Petersburg, Florida, Elite Watersports specializes in kiteboarding, wing foiling, eFoiling, hydrofoiling, wakeboarding, and surfing. Situated just five miles from both the Sunshine Skyway Bridge and St. Pete Beach, the shop offers convenient access to prime watersports locations. With certified instructors and a knowledgeable team, the business caters to all experience levels, from beginners to advanced riders. Their commitment to quality is reflected in their selection of top brands and well-maintained equipment, making them a trusted destination for watersports enthusiasts in the Tampa Bay area. Elite Watersports provides a range of services including lessons, equipment sales, repairs, and summer camps designed to enhance skills and enjoyment on the water. Customers can choose from kiteboarding and wing foil lessons, eFoil and hydrofoil training, wakeboarding charters, and surfing sessions. The shop also offers mix-and-match kite packages and discounted gear, allowing riders to find the perfect setup tailored to their needs. Whether seeking expert instruction or quality equipment, visitors experience a supportive environment focused on safety, skill development, and fun.

Located in Clearwater, Florida, just minutes from Clearwater Beach, Cove Cay Marina offers a comprehensive waterfront experience with a focus on boating and recreational activities. The marina provides secure boat storage and slips, catering to both local residents and visitors seeking convenient access to Tampa Bay’s waters. Its unique combination of services, including a full-service bait shop and parts and service department, ensures that boaters have everything they need in one location. The presence of AJ’s Dockside Bar and Grill on-site adds a social and dining element, enhancing the overall appeal for guests looking to relax after a day on the water. Cove Cay Marina specializes in a variety of watercraft rentals such as jet skis, kayaks, paddleboards, and pontoon boats, making it an ideal destination for families, fishing enthusiasts, and adventure seekers. The marina also offers party bus rentals, expanding its appeal for group outings and celebrations. With competitive pricing and a commitment to customer service, the marina provides a welcoming atmosphere for both experienced boaters and newcomers. Visitors can expect well-maintained equipment, knowledgeable staff, and easy access to the scenic waterways of Tampa Bay, ensuring a memorable and enjoyable experience on the water.

Freedom Boat Club, established in 1989 in Sarasota, Florida, is the world’s largest and oldest members-only boat club, boasting over 400 locations worldwide. With more than 35 years of experience, it offers a revolutionary alternative to traditional boat ownership by providing members with hassle-free access to a diverse fleet of premium boats. The club manages all aspects of boat care, including maintenance, cleaning, insurance, storage, and repairs, allowing members to focus solely on enjoying their time on the water. Its acquisition by Brunswick Corporation in 2019 further solidified its leadership in the marine industry, offering members access to top-quality vessels and exceptional dockside service. At its Tampa location, Rick’s on the River, members can explore scenic waterways such as the Hillsborough River and Tampa Bay, enjoying activities ranging from cruising and fishing to watersports. The club’s fleet includes pontoons, deck boats, center consoles, wake boats, and more, tailored to meet various recreational preferences. Members benefit from unlimited free training with licensed captains to ensure safety and confidence at the helm, regardless of boating experience. The club’s reservation system guarantees boat availability, and reciprocal access to all locations worldwide allows members to extend their boating adventures beyond their home club. Amenities at Rick’s on the River include a bait shop, complimentary parking, waterfront dining, and concierge-level support, enhancing the overall boating experience.

Canoe Country Outfitters is a family-owned kayak, canoe, and paddleboard retailer located in St. Petersburg, Florida, serving the greater Tampa Bay area since 1986. With over three decades of experience, the shop offers an extensive selection of watercraft and accessories tailored to a wide range of paddling activities and skill levels. Their inventory includes canoes from Old Town and Wenonah, kayaks from leading brands such as Bonafide, Perception, and Wilderness Systems—the latter exclusively available in Pinellas County—and paddleboards from TAHE SUP. The store also specializes in Gheenoe micro-skiffs, known for their fiberglass hulls and high performance on Florida’s flats, providing customers with unique boating options beyond traditional paddling. The outfitter caters to both novices and seasoned paddlers by offering a variety of boats designed for fishing, touring, and recreational use, along with custom outfitting and repair services. Customers can find everything needed for a complete water experience, including motors, trailers, paddles, personal flotation devices, and storage solutions. The knowledgeable staff assists in selecting the right equipment to match individual needs and budgets, whether for casual paddling or serious angling. Additionally, Canoe Country Outfitters provides demo opportunities to ensure customers find the perfect fit before purchase, making it a comprehensive destination for water enthusiasts in the St. Petersburg region.

Florida Fishing Outfitters is a family-owned business with deep roots in the Tampa Bay area of Florida, operating since 1982 under the parent company Lee Fisher International. With four retail locations in Lakeland, Tarpon Springs, St. Petersburg, and Tampa, as well as a 24/7 ecommerce platform, it offers anglers a comprehensive shopping experience. The company is distinguished by its extensive product selection, including proprietary brands such as Humpback cast nets, Joy Fish tools, and Ohero rods and reels. Its stores provide personalized service from knowledgeable staff, creating a welcoming environment for fishing enthusiasts of all levels. The outfitter specializes in a wide range of fishing gear tailored to Florida’s unique waterways, including freshwater, saltwater, and fly fishing equipment. Customers can find top-quality rods, reels, lines, lures, nets, traps, and accessories from trusted brands like Scott, Abel, and Scientific Anglers. The stores also offer reel servicing and a variety of fishing essentials such as apparel, marine supplies, and tackle storage solutions. Whether shopping in-store or online, anglers benefit from expert advice and a curated inventory designed to enhance every fishing adventure in central Florida and beyond.

Freedom Boat Club, established in 1989 in Sarasota, Florida, is the world’s largest and oldest members-only boat club, boasting over 400 locations worldwide, including North America, Europe, and Australia. With more than 35 years of experience, the club offers a revolutionary alternative to traditional boat ownership by providing hassle-free access to a diverse fleet of premium boats. Members benefit from concierge-level dockside service, with all maintenance, cleaning, repairs, insurance, and storage handled by the club. This model allows boaters of all skill levels to enjoy boating without the typical responsibilities and costs associated with owning a boat. The Downtown Tampa Marina location on Harbour Island offers members a unique urban boating experience with panoramic views of the city skyline and easy access to local attractions such as the Riverwalk and Curtis Hixon Waterfront Park. Members can choose from a variety of boats including pontoons, center consoles, bowriders, offshore fishing boats, and wake boats, tailored to cruising, fishing, and watersports. The club provides unlimited free training from licensed captains to ensure safety and confidence on the water. With a simple reservation system and reciprocal access to all club locations, members enjoy unlimited boating opportunities supported by premium service and a vibrant boating community.

Freedom Boat Club, established in 1989 in Sarasota, Florida, is the world’s largest and oldest members-only boat club, boasting over 400 locations worldwide including North America, Europe, and Australia. With more than 35 years of experience, the club offers a revolutionary alternative to traditional boat ownership by providing hassle-free access to a diverse fleet of premium boats. Members benefit from concierge-level dockside service, comprehensive maintenance, insurance, and storage handled by the club, allowing them to focus solely on enjoying their time on the water. The club’s commitment to safety and education is reflected in unlimited free training provided by certified captains, ensuring that boaters of all skill levels feel confident at the helm. At the Cove Cay Marina location near Safety Harbor, Florida, members can explore Old Tampa Bay’s scenic waterways, home to abundant wildlife such as manatees and dolphins. The club’s fleet includes a variety of boats suited for cruising, fishing, and watersports, including pontoons, deck boats, center consoles, and wake boats. Members enjoy unlimited boating with no hourly fees, easy online reservations, and reciprocal access to all Freedom Boat Club locations. Additional amenities at Cove Cay include onsite bait and tackle, boat supplies, restrooms, and food trucks, making it an ideal destination for both local outings and extended boating adventures. The club welcomes boaters aged 21 and older, whether novices or experienced, providing a supportive community and seamless boating experience.