Pure Watersports is a water-loving small business in Dana Point Harbor, specializing in kayak, jet ski, and stand-up paddleboard (SUP) rentals and sales, Hobie kayak dealership, and water recreation equipment including surfboards and free diving gear. With over 20 years in business, they offer convenient on-the-water access, expert customer service, pre-launch training, and focus on safe, fun adventures for families and adventurers.

The Ocean Institute is a community-based 501(c)(3) organization founded in 1977, located in Dana Point Harbor, offering hands-on marine science, environmental education, and maritime history programs. It features educational exhibits, aquariums, and ocean adventures including public and private charters on the 118-ft. schooner Spirit of Dana Point for coastal sails, corporate team building, and events, as well as whale and marine life tours aboard the 65' research vessel RV Sea Explorer.